In this episode of Decoding Real Estate, we welcome Katie Lance. Katie is a real estate and social media trainer, coach, author and speaker. She has been working in marketing and branding for over twenty years, and has focused the last ten years on social media’s role in real estate success.
She joins the show to discuss the power and potential of AI ChatGPT in relation to creating top-notch real estate content. Katie’s blog features all sorts of ChatGPT tips, from creating listing descriptions, newsletter topics and how to prompt the bots for an overall content creation plan.
Katie brings her experience and expertise to add her two cents about RPR’s latest feature, the Market Trends ScriptWriter. This AI-powered tool, integrated into the RPR Residential Market Trends section of their website, takes local housing market stats and metrics for a specific area, and lets REALTORS® hit the “Create Script” button to create scripts, marketing copy and social media posts. It also explains the market terms, their definitions and their correlations to one another. This isn’t just words strung together; it’s a clear, factual breakdown and clarification of housing market data that agents can easily share with their clients!
Reggie, Genie and Katie provide plenty of great questions and answers in this AI Generative text-focused episode.
Don't miss this month’s Decoding Real Estate with guest Katie Lance!
Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett.
Subscribe/Follow
And be sure to check out these helpful and relevant links:
In this episode of Decoding Real Estate, we welcome Katie Lance. Katie is a real estate and social media trainer, coach, author and speaker. She has been working in marketing and branding for over twenty years, and has focused the last ten years on social media’s role in real estate success.
She joins the show to discuss the power and potential of AI ChatGPT in relation to creating top-notch real estate content. Katie’s blog features all sorts of ChatGPT tips, from creating listing descriptions, newsletter topics and how to prompt the bots for an overall content creation plan.
Katie brings her experience and expertise to add her two cents about RPR’s latest feature, the Market Trends ScriptWriter. This AI-powered tool, integrated into the RPR Residential Market Trends section of their website, takes local housing market stats and metrics for a specific area, and lets REALTORS® hit the “Create Script” button to create scripts, marketing copy and social media posts. It also explains the market terms, their definitions and their correlations to one another. This isn’t just words strung together; it’s a clear, factual breakdown and clarification of housing market data that agents can easily share with their clients!
Reggie, Genie and Katie provide plenty of great questions and answers in this AI Generative text-focused episode.
Don't miss this month’s Decoding Real Estate with guest Katie Lance!
Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett.
Subscribe/Follow
And be sure to check out these helpful and relevant links:
Decoding Real Estate Hello, and welcome to the coding real estate podcast from Realtors property resource. I'm host Reggie Nicolay. And joining me as always is Genie Willett. Today we're covering topics that are both super exciting and relevant to today's real estate agents. unlocking the potential of social media and generative AI technology in the world of real estate.
Genie Willett:The digital landscape is moving so fast, having a solid social media presence and leveraging AI tools can be a real game changer for agents striving to grow their businesses. And guess what, we have the perfect guest with us today to dive into all the details. Katie Lance and industry leading speaker on social media marketing and the author of get social smart.
Reggie Nicolay:That's right, Katie's expertise in helping real estate pros maximize their online reach, while also streamlining their workflows is impressive. We're thrilled to have her on the show. And she's going to share how agents can harness these powerful tools and strategies for incredible success.
Genie Willett:Yeah, whether you're just beginning to engage in social media, or you're already navigating AI powered platforms like chat GPT like a pro. There's always something new to learn when it comes to creating meaningful connections with clients, and gaining that competitive edge every agent craves.
Reggie Nicolay:So get ready as we dive into the topics of social media marketing, and generative AI in real estate with Katie Lance, she will lead us on a thoughtful journey, touching on key points like crafting powerful online messaging, finding the sweet spot between automation and personal touch, as well as how AI like ChatGPT can help create content that strikes a chord with different target audiences.
Genie Willett:And don't worry all you forward looking listeners out there. He's got some predictions on how AI is set to reshape real estate marketing in the next half decade, plus tips on what proactive steps agents can take right now to stay ahead of the curve. So buckle up for a lively and invaluable conversation that could turn your marketing approach upside down.
Reggie Nicolay:Yes, let's jump in, shall we? Welcome to our interview with Katie Lance. Katie, welcome to the show.
Katie Lance:Thank you. I'm so excited to be here.
Reggie Nicolay:Yes. You know, I feel like we should have had you on a long time ago. You know, for the listeners, Katie and I have known each other for a long time. Actually, we're fairly close neighbors here in the East, East Bay of the Bay Area. And I've seen Katie's journey in social media over the years and I can vouch for all the educational knowledge she's dropped. And I'm super excited to talk with you today. And I know you are too as well, Jeannie. So definitely, yeah, let's get this interview started. I mean, Katie, you've you've taught so many in the social media space in real estate industry, and you have your own book, get social smart, you must encounter agents that are unclear about the true value of social for their business, can you start by offering some insights into how they can maximize the power of social to improve their online presence?
Katie Lance:Yeah, absolutely. I mean, as you know, you know, Reggie, Genie, social media has changed a lot. In the last, you know, decade or so, if not longer. And you know, what was true 10 years ago, has changed. But I also think there's some things that haven't changed. You know, real estate is still a relationship business. And the social media will never replace, handshake, a hug, meeting someone for coffee, meeting someone face to face or writing a handwritten note, I just think when done right, it only makes things better, it only enhances the relationship, it only enhances being able to keep in touch with people. And I think for a lot of agents, you know, especially agents and brokers who've been in real estate a long time, one of the many challenges is being able to keep in touch effectively with clients over the course of time. And as much as we have the best of intentions, and we send out emails, and we, you know, send lovely holiday cards and all kinds of good stuff, you know, social media social. And so you know, even if an agent just uses it for a way to keep in touch with your clients or prospects and folks within their sphere, I think that's reason enough to be on the platforms and then you know, taking it to that next level of of content and putting out helpful content. That's a whole nother conversation, which I'm sure we'll probably touch on. But putting out that helpful content also helps to build those relationships and to build trust, which is the name of the game.
Genie Willett:I love that. So how pivotal Do you think a defined social media strategy is for a real estate agents overall, so excess? And do you have any, like winning strategies that you would share with our listeners?
Katie Lance:That's one of my favorite questions. Yes, I definitely think it's important that an agent or broker have a sustainable strategy. And you know, I always say it's like any other part of their business or any part of your life, if something is important to you, it's going to probably be on your calendar, you're going to have a system, you're going to make it a priority. And I think we're, it can be a challenge as a lot of times social media becomes this bolt on to someone's business where they bolted on when they have time. And as we all know, real estate is a little bit like a roller coaster, we have lots of lots of ups and downs, and when an agent's busy, and they're rocking and rolling, they're not maybe thinking so much about what should I post to Facebook today, you know, but that's where having a strategy comes into place. And I really like to break it down pretty simply, I think an agent should get it on their calendar. I'm a big believer of time blocking, I really recommend locking a little bit of time, daily, weekly, and monthly. On a daily basis. I think, you know, even if you only have 10 or 15 minutes a day, you take a few minutes a day to to respond your notifications, respond to your DMS to engage with a few people on a meaningful basis. You know, don't just be a drive by liker but take a few minutes to engage and interact with people on a weekly basis, set aside some time, maybe 30 minutes or an hour once a week where you can schedule some of your content, not everything, don't set it, forget it. But take a little bit of time and use a tool like Mehta business suite or some other great tools available to schedule some of your content. And then once a month, set aside some time once a month to create some of your content. And this is where I think it's it's super important if you can set up a little bit of time to get on camera, which I know can feel a little challenging for some people. But if you always say I'm gonna do my hair and makeup and record one video, I might as well record like four or five. So set aside an hour or two or even a batch of bunch. You don't have to post it all at once. But create a bunch of of content and you know, and that's the type of content you can post over time and repurpose. And over time, that's the type of content that's going to attract people to you, you know, versus I would say attract versus chasing leads. So yeah, to get back to your question, having a strategy I think is super important doesn't have to be complicated, it's got to be something you can easily do, just like brushing your teeth every day. But you know, having a having a system I think is super important.
Reggie Nicolay:You know that it loved your answer about time blocking to get that done too, because you're right, you get to expect it. And it becomes this time that you get used to doing it, and you're training yourself. And it's like muscle memory. And so I use that for different tasks, and it's helped. So.
Genie Willett:I know, I was gonna say, we talked to Chelsea, alright, in our last podcast, and she talked about how you batch do your reels, and I just started doing meals, and I'm totally on board with batch doing, um, I agree. I'm like my hair and makeup stuff, I just switch my shirt and I can get a whole bunch done at once like, you know, and it's nice, you feel like you can get you know, you can kind of get a rhythm to it. And then it doesn't feel so overwhelming to try to piece it apart too. But I think that's where you're right, everyone has to kind of come up with a strategy that works for them what makes most sense in their day in their business, and then just kind of set aside that time.
Katie Lance:Yeah, super important. You have to prioritize it. And especially, and there's, with content, too, not to go off on too much of a rabbit hole. But I think if you might even break it down to a time that you're just creating content. And then if you do any editing, which you don't have to do if you want to do video editing, then maybe you do you know, an hour of creating and an hour of video editing, you know, or a little bit of time where you're gonna sit down and write your captions because sometimes it's different parts of your brain right? of creating a bunch of stuff you don't want to stop and go wait want to edit this or find a song, you know, you just want to crank out a bunch of content. So yeah, just getting on your calendar and treating it as an appointment. Just like anything else. That's important.
Reggie Nicolay:For me that there's like getting in and being creative, but don't want to have to do like headlines, that's a whole nother space or like something like a subject line.
Genie Willett:Writing a script and like acting in one or two very different. Oh.
Reggie Nicolay:Okay, Katie, I want to switch the gears just a little bit on you. Something that I've been seeing you talk more about is generative AI, and specifically Chad GBT, you really become I think a strong advocate for the tool and what it can offer agents. Can you elaborate a little bit on your view of how realtors can refine or automate their own messaging to reach a wider audience?
Katie Lance:Yeah, absolutely. Well, I have to admit when Chad should be at first, it was announced I think it was back in like November of 2022. My first reaction was oh, no, one more thing right and I think that is a lot of people's reaction and I'm in the world of just like you guys are we're in the world of marketing and you know, real estate and you know, we technology and there's always something always something new but this at the risk of sounding corny I was at once I tried it the first time I was like, holy cow. This could be really cool. And so yeah, it's been really fun. We've been doing a lot of training and coaching. Well, you know, one of the things that I'm a big believer in, it's I don't think an agent needs to know everything about everything. Like, if I'm teaching Facebook, you don't need to know every single button that's on Facebook. If you're winning ChatGPT, it's the same thing. I think you need to know like, the most important things that are actually going to help you do your business better. So I've been really focusing on teaching how to use ChatGPT to not necessarily replace, you know, like a marketing person or can replace an assistant or even replace you. But how can you just help do your job a little bit better, a little bit faster, a little bit more efficient. And I find for a lot of agents, they oftentimes struggle with the copywriting part of their job, right writing listings, taking the listing attorney into a flyer or turning a flyer or getting into an email, taking email, making that something that works for Instagram and Facebook. And so that's where I think it can be really helpful, you can go into ChatGPT, as you know, and, you know, ask it for something, hey, can you write me a property description for 123 Main Street, but the key is, is in how you ask, right and giving it it's only as good as the information that you give it. So making sure you're detailed with what you're asking. And that and the more you use it to, you'll understand to how important it is to kind of add your tone and your personality? Do you want it to be more conversational? Or are you someone who's really funny and quirky, right? And a lot of this kind of comes into who you are, like, what's your personality like, and working through that with, with what you're asking ChatGPT. So it's, it's been really interesting, I think, from a listing perspective, but also just from a content perspective, if an agent or broker is stuck with content ideas, or, you know, video topics, maybe they're newer to real estate, and maybe they've been doing this a long time, it's a great place to start. You know, it doesn't, like I said, doesn't replace anybody, but I think it really is a great place to start. And then you can add in your two cents, your expertise, your tone, your personality. And of course, just like anything, I would say, we want to take precautions, we want to make sure that we are, you know, adhering the fair housing that we're not, you know, violating anything with code of ethics. And so, you know, just like anything, there's a lot of there's Responsibility Responsibility when you use any technology, but same thing with that, which ChatGPT. So there's a lot we could talk about that that feel like that just scratches the surface, though.
Genie Willett:I feel like in two sentences, though, you very concisely, just went over everything that Reggie and I just talked about, of, you know, fears of AI fears of being replaced, and then, you know, the ethics behind it, and making sure you're using it properly and being careful of how you use it. And I think that's kind of the concern that a lot of people have, you know, yeah, but I mean, obviously, AI is transforming all industries. It's the technology is here, it's in its infancy, but I mean, real estate is no exception. It's here for real estate now. So can you talk about and you kind of touched on this briefly, but like some ways that AI can help streamline a realtors workflow and maybe even enhance their client interactions?
Katie Lance:Yeah, absolutely. I think it can, it can help streamline in a lot of different ways. We're seeing this a lot, actually email. So there's a couple different ways that you could use it for email, you know, first of all, if you haven't done any kind of email marketing, maybe you're or maybe you haven't, you felt like I'm not really good at it, or it's not going the way you want it to go. Or maybe you sign up for some services that are, you know, you're at a point where, like, I gotta fix my email marketing, we all know how important it is to have a database. I think that's super important. So you can go into ChatGPT, you can you can start, start at the beginning and say, Hey, I am a real estate agent in Dallas, Texas, and I have a email database of 200 people have past clients and prospects. You know, write me a list of ideas for email marketing, or you know, come up with a few ideas for an email campaign, they can be as basic as that. And we can start from there. You can also take something you've already read. And I love to do this a lot. I'll say, Okay, I'm going to give you an email, I'm going to copy and paste in here, an email that we're sending out to our database. This is the audience, I would like for you to rewrite this make this more compelling, make it more concise, add some bullet points, add a compelling call to action. And so then you can copy and paste something and go and then have it re rewritten. This is great too. For listings, if you are going to want to rewrite a listing on the MLS, or now you're a new agent taking on listing and you want to kind of reroute it. It's great for rewrites. But it's also nice, I feel like for one to one communication, sometimes we get in situations that are just delicate, you know, and we want to come across as knowledgeable, confident. We don't want to sound like a jerk if we want to. But we we it's really important that we come across properly. So this is another opportunity where we could say look, I'm going to give you a situation. This is a situation I'm dealing with, in my email, give me a few ideas for responses, right or here's my response. Can you review this and make it more compelling, or make it a little bit more assertive, or whatever the the tone is? So I think there's a few different areas where it can really help with communication. I think again, you want to be Careful with confidentiality, you know, I would be careful just blindly copying and pasting emails, maybe remove names or pertinent details to that. client confidentiality. But it can certainly help in a lot of ways. And in fact, I was gonna mention there's actually a word of down. So don't forget the name of it, there's a really good Chrome extension that I've been using also called ChatGPTwriter, ChatGPTwriter, which is free if you use Chrome, and that specifically can help you with rewriting emails, like one to one. So that's a fun one to check out.
Reggie Nicolay:I'll be sounding 15% smarter on every email.
Katie Lance:There we go. That's what it's all about.
Reggie Nicolay:Right?
Katie Lance:For sounds smarter,
Reggie Nicolay:and more organized. No, I love that. And I mean, I you started to touch on this a little bit. So I just want to dig in so and I think what where you're going with you know, your prompts, essentially, let's talk about that for like your target audiences. How can you use that to create content that ret resonates with audiences? You're focusing on? Like, maybe first time? Homebuyers or property investors?
Katie Lance:Yeah, so I think even before unit ChatGPT, what's interesting, I've been having a lot of conversations with agents about this. And if you've never really thought about, like, Who do you want to work with? Who are your people? It's a, it's an important conversation to think about. Because as you start to go down the road with ChatGPT to thinking about content ideas, if you don't start to really think about who you want to work with, and who is who are your people who are your ideal audience. The content that ChatGPT produces for you might feel a little generic, and you're gonna kind of sound like anybody else in town. So I actually recommend doing a little bit of, you know, back work or side work, it shouldn't take a whole lot of time, but you know, take out a notepad or pen or however you you know, brainstorm and think about, especially if you've been in real estate a long time, think about the people that you work with that just light you up, you know, you like they call you and you just can't wait to talk to them. And what is it about them? Alternatively, the people that you've worked with that you're like, Oh, this is just, you know, giving me gray hairs or whatever it might be. And it you know, it doesn't mean that, you know, we can't work with different types of people. But I think it's an important step to think about, who do you want to work with? Who are your ideal people, for some people, like you, you mentioned, first time homebuyers, some people love working with first time homebuyers. And some agents, if they're totally honest, some really don't, it stresses them out. It's, that's okay. They don't just say that publicly. But knowing that and thinking about kind of who your who your audience is, I think is going to help a lot. And so when it comes time to going to ChatGPT to saying, hey, come up with a list of and video ideas that I could create for Instagram, or Tiktok. Now, we can add in a layer of create 10 videos for first time homebuyers. You know, in a sort of friendly, conversational tone, make it fun and quirky, something that could add music to, you know, my main demographic are folks between the ages of let's think of a number of 30 to 40 years old, whatever it might be. And now you're kind of putting in a little bit of context, right? Which I think is key to everything, like, there's no shortage of content that's out there. The difference is in the context, right. So kind of, again, thinking a little bit about who you want to work with what your audience is, and then putting in some of that context those parameters into into ChatGPT. And then just like anything else, especially if you're doing this for social media content, or video content, even scripts, probably sound like a broken record, but it's so important that you read it, and that you just just tweak it ever so slightly to make it make it your own. Because I can already tell on about you guys can tell us already. I'm already reading stuff on social media. And I'm thinking, well, that's not so and so. Or you could just tell like, that's not them. So as much as it's great, and does a lot of the heavy lifting, it'll get you like, 80% there, you just got to do that other 20% Right. So super important. 100%, even the tools that I played with, I feel like I'll go in there. And then I read a video script. And I'm like, Yeah, I would never say it like this. I'm not on a blank page anymore, right. So I'm like, oh, I'll just tweak it to how I speak. And now it sounds like me, but I didn't. I didn't sit here for an hour racking my brain of how to just begin. Yeah, but I love i Absolutely. Like it's like a blueprint. It's like, okay, just get me started.
Genie Willett:Yeah.
Katie Lance:And then I can take it from there. Yeah.
Genie Willett:So I know in your training classes, you placed a lot of emphasis on the power of the right words and phrases. Could you tell our listeners some practical advice or examples to strike the right chord with their messaging?
Katie Lance:Yeah, definitely. So I think using the right prompts, right is important and if you start going down this road of Googling, chat GPT and training, everyone's talking about prompts, which I feel like prompts are just kind of another word for add directives, right where women are in elementary school and we learned like, you have to have some descriptive language. And I think that's, that's important. So part of this goes back to, again, who you are who you know, what's your tone, I always tell agents like, you can't be all things to all people. Nobody wants to work with a generalist, right? If I needed a brain surgeon, heaven forbid, I would want to find the best brain surgeon in town, I'm not going to find like the, you know, the gal that could like do it all.
Genie Willett:All Trades.
Katie Lance:Exactly. So, in fact, I was doing some coaching this morning, and one of them one of the agents said, you know, I've really never thought about that, like, how do I find my tone. And one of the things that you said to her, I said, you know, you might start, there's a little bit of a Google rabbit hole, but you might start to Google, like, personality types, because there's all different types of personality types, if you've never done any research on that, already fascinating. And as you read some of that, there's gonna be certain types that you're like, oh, my gosh, that's me, or so that's definitely not me. And then you might read me reach out to a couple of trusted friends and colleagues, and ask their opinion, you know, because once you have an idea of your tone, your personality, your political brand, so to speak, that's really going to help you determine what word you should put in. So for some people, it's luxurious. For some people, it's conversational. For some people, it's funny, or upbeat, or quiet, or kind, I think if you can start to brainstorm a list of you don't need dozens, but maybe five to seven words that consistently sort of sum up who you are, you know, when you when you come across in that in a professional way, that's going to help tremendously. So now instead of just saying write a property description, you could say write a property description, but do so in a kind, confident and upbeat voice. Right? So you're still asking for what you want. And you're, you're also telling ChatGPT, like what's the goal? What's the who's the audience, and then you're adding in your personality, your tone? So it's kind of those three steps of what are you asking for? Who's, who's this for? Right? What's the goal? And then the personality piece of it?
Reggie Nicolay:It's so powerful. I don't know why everyone's not trying, like right now, but they definitely aren't. But you can see where there's also probably some balance, you need to find, you know, with all the automation, how do you strike a personal touch? Sure. So do you have thoughts on that? I mean, how does a REALTOR® not lose their authentic connection when they're, you know, engaging with with the prospects when they have tools like ChatGPT?
Katie Lance:Yeah, I think it's important. And I think that's one of the reasons why we've seen a fair amount of agents go, No, I'm not going to do it, or just, there's the hesitancy, and I think part of it, I almost relate it to every stage of technology. I mean, I remember when, you know, we went from, like, the big MLS book to how things are now and everyone got websites, and then people were blogging, and we had email, and then Facebook and like, like, it's every sort of step along the way, there's, there's a little bit of that fear of like, oh, my gosh, we're gonna get replaced, who's gonna need us, right? Or I don't need this. Because you know, I'm a human, I'm going to show up. And I think both can be true. I think you can be proficient in technology, I don't think you have to use every single Belen widget, but I think you have to, you can be proficient enough. So your clients know that you're going to take care of them from a technology perspective. But you can also show up and be a human and be the best human. There is. And I again, as I said before, I don't think there's anything that replaces taking 10 minutes a day to make sure you respond to your DMS in a personal way, there's nothing that's going to replace you showing up on an Instagram story a few times a week, are you showing up on video, right? Even though you might use chat up here to write a script or to help you with maybe the caption? Like, you can't, really, as of right now, you can't call him yourself? You know, you're you're you right? And there's that personal aspect, there's, there's the US saying, Oh, my gosh, it's Reggie's birthday, like, I'm gonna text him right now. Or I'm gonna send them a video or just those little teeny personal things, right? You see it someone's birthday, you pick up the phone, or you send them a, you know, a card in the mail or whatever it might be. And I think it's balancing the technology and using it as a way again, to work smarter, not harder. But just knowing it's not like an either or, you know,
Genie Willett:And maybe it really gives you time back in your day to have more of the authentic personal touch. Yeah, that you might not have had time before when you were staring at that blank page for an hour and come up with anything to write, you know.
Katie Lance:you actually make a really good point because I have felt like that I'm in the business of marketing and I've been using it you know, for marketing, but yeah, it gives you extra time. You know, imagine if you had an extra hour to make 10 One on One phone calls, right? Or to shoot another video or two or whatever near right, three more thank you notes. It gives you that time, back for sure. Which is just huge.
Genie Willett:So looking ahead, how do you see AI reshaping real estate marketing in the next, like, five years? And what proactive steps do you think realtors can take now to stay ahead of the curve?
Katie Lance:We're already seeing chat GBT and AI integrated into so many platforms that agents know and love, you know, RPR, I just got a little sneak peek of something pretty awesome. I'm sure we'll be diving about at some point. And it's really cool to be able to see how it's integrated. And there's so many tools, you know, Google has its own version of chat GPT card, I mean, it's integrated into many different CRMs and different marketing, you know, marketing platforms and technology platforms. I would say, you know, the good news is this, once you start to learn it, it's very easy to pick up. You know, the key is, I think learning some of the things we talked about today, like the prompts and how to ask better questions, had to get organized with all this content you're creating, right? Those are all additional conversations. But I would say for any agent listening, just start, you know, just start trying it out. And, by the way, if you Google Chat, TBT there's like a million different sites. So what I'm referring to is just chat dot open ai.com Chat dot open ai.com. That's, as of the recording of this podcast, it's free. They also have a mobile app, which is, as of right now only available for iPhone and in the US, but I'm sure that's something that I'll expand at some point. But start playing around with it, you know, start, you know, maybe using some of the things that we talked about today, you don't have a listing? Well, pretend like you do, you know, imagine you having a listing and look at some of the stuff you could create. If you've struggled with social media posts, or you struggle with video content, start trying out some of the things that we've talked about today, doesn't mean you have to use them, but just getting more comfortable seeing what, what's available. Even some of the ideas with email, I think it's an easy way to start as well. And, you know, it's one of the things it's, I don't think it's going away anytime soon, I think we're gonna continue to see it, you know, through social media through different platforms. So it's, it's really in its infancy, so it couldn't be a better time than now to to just start just try it out.
Reggie Nicolay:You know, just today, you mentioned Barden jarred, my memory just today opened up my personal Google Docs, not in the corporate, Google Docs. But Bard is now front and center on my blank page asking me if I'd like help getting started, that was a little spooky,
Genie Willett:How long were you sitting there with the blank page?
Reggie Nicolay:I thought to myself, Okay, I've got a call in 10 minutes, you know, am I gonna have a squirrel moment and conflict? But, you know, it's interesting, you know, maybe the future you don't ever start with a blank page. Yeah, so it's just, yeah, these times are changing? Well, Katie, I want to get your take on something we've been working on at RPR. So we just introduced this feature that the blends ChatGPT, with some key market indicators from the market trends section of RPR, things like months of inventory, and listings, sold price percentage and days on the market. And so this new chat tool is basically creating video scripts that are personalized to the member. They're creating some social media texts that can be used with the charts on social, and even some text to analyze those metrics and talk about, you know, how they correlate with each other. So you know, my question to you is, knowing the challenge, you know, that's out there in the market and all that consumer confusion. What's your take on a tool like this, do you think is something that can actually simplify the agent's workflow to you? How do you see it being used?
Katie Lance:Yeah, absolutely. I know, you gave me a little sneak peek before we went live here on the call is really cool to see it live. And in action. It's interesting, because I, I do think that there's a lot of value in being able to use a tool like chat GPT to talk about market data. I know for me, personally, when I see a bunch of numbers, I'm just not really a numbers person. So my eyes tend to glaze over. Right. And even if you are a numbers person, I think sometimes with market data, it can be hard to explain. If you're talking to another agent, you know, they understand all the terminology, but there's often a lot of terminology like days on market and median home price. And yeah, to us, it's like well, of course we know what that means. But a lot of people don't know what what is inventory mean, and this and that. So what's challenging right now about ChatGPT is it's it's really difficult to pull market data directly from ChatGPT because it's not connected to the internet as of right now, of course, there's there's different plugins you can use that will assist with that, you know, in an agent could go to their MLS or association now for some of that data. But I do think it's pretty cool that you guys have it all in one spot. So they could just log in and look at it. And then you know, if you get through a few clicks of a button to be able to create something that, you know, explains what those numbers mean, whether it's a video script or an email or social media posts, so you know, It's exciting to see I'm not paid to say this, but I thought it was really exciting to see. And I hope more companies follow suit, honestly, like, I just feel like, again, if you talk about efficiency and time management, and, you know, just having a tool that makes your job easier, I just would imagine that, you know, that's kind of a win win all around.
Reggie Nicolay:And we really hope what you said earlier agents do, and that's, you know, make it their own. Take, take take what's there is, maybe it's your 80% complete, but put in a little extra to make it customized even more, you know, as there's something you say, Is there something you always sign off on with whatever it is?
Katie Lance:And one tip, I would say to you for that, and Jeannie, you actually said this earlier, I don't even know if you realize you said this, but I caught it. And you were saying like, when you say something out loud, you can really tell if that's you or not, because it's one thing to read it but like, you know, especially like with the market reports with our PR or anything with chat TPT. If you get in good, well, that sounds good. But then if you say it out loud and go, Wait a minute, maybe I need to tweak it a little bit, you know that? That is one way to kind of I do double check yourself.
Genie Willett:I do always do that. Because everyone's small. Someone else writes something that I read here, and then I'll read out loud, like, Oh, that feels really, really awkward. ever say that like that? I don't even know how to say that. I'm like, This is what I would say and then you know, but you're right. That's a it's a really good the way you read and the way you speak are very different. Yeah. For sure.
Reggie Nicolay:What's that word?
Katie Lance:I would never say like, yeah.
Unknown:Exactly. So you've had a lot of tips today. Do you have something that like packages this up into some little checklist that maybe we could get out to the listeners? I do.
Katie Lance:Thank you for asking. Yes. Well, I've been asked a lot about this, you know, just over the past few weeks, a few months, of course. And like you said, I don't think it's going away anytime soon. So yeah, we have a free resource. If anyone who listening goes to katielance.com/chatgpt. It's just a free checklist that we put together, it's a multiple page PDF, you'll go to that link, put your name and email in and then we'll send it to you. And it's just it's got a lot of great ideas and tips of how agents can use it for social media for their listings for video ideas, lots of do's and don'ts to prompt ideas. So whether someone's new chat GPT, or they've been using it for a while. That's a it's definitely a helpful resource. So yeah, and invite anybody listening to to check it out. And then message me, let me know, you know what you thought if you have questions, how we can make it better. We're always open to that. Wonderful that sounds like such a great resource and you as well, a great resource. Katie, this has been such a fantastic and insightful discussion today. Thank you. Thank you both so much. This is so much fun. There is no doubt that social media and AI technologies like ChatGPT are transforming the real estate landscape and providing agents with powerful tools to reach engage their prospects and clients. Stay tuned for future episodes of decoding real estate for more tips and strategies on leveraging these innovations to streamline your workflows, enhance client interactions, and thrive in the ever evolving world of real estate marketing. Until next time,